Marketing Using Gifts and Giveaways

Marketing Using Gifts and Giveaways


Promoting a firm is important. Marketing needs to be a part of the day-to-day activities of a business regardless of the size of the firm or the sector they work in. Companies who do not invest time and money in marketing eventually run out of work and inevitably miss opportunities to grow faster, become stronger and more profitable.

A great way for firms to promote themselves is to give away products. Everybody loves something for nothing, so it is a great way to grab someone’s attention and make him or her view your firm in a positive light. Giving someone something free is a good way to start building a strong and loyal business relationship.

Here are some simple ways you can start using giveaway marketing to grow your business.

What to give away

What you give away is up to you. Many firms do very nicely out of voucher and coupon code marketing. Giving new customers a steep discount is a great way of tempting them to try your products and services.

If you want to raise brand awareness, small free items work really well. Key rings, stationery and lanyards are always welcome. Caps and clothing featuring your brand also work really well.

People use these items on a daily basis, so they are a way to get your brand in front of people every day. It is a great way of getting into the consciousness of both existing and potential customers.

How to give it away

You can give away products at trade shows and events, door to door or on the shop floor. It is also viable to send some items through the post.

Where to get your promotional products made

The best way to get your promotional products made up is to go online. Websites like are an easy way to order what you need. All you need to do is to choose the product, upload your design, pay and wait for your order to be delivered.


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